Retail Brand System

Herbn Elements is a cannabis retail store located in Seattle, WA that I use to own and operate. When the store was acquired, the store had a classic weed leaf on a cirrus searing blood orange. The refreshed concept was inspired by the long, beautiful pastel colors found in the Pacific Northwest sunsets, meant to soften the brand tone and overall image of the store's brand feeling.

The goal and intention was to soften the sometimes intimidating feeling that legal marijuana stores can emit, but making the brand more approachable and softer helps bring it a more mainstream tone. -CV