Brand Management for Walay Clothing

As the Brand Manager of this apparel project built from scratch, I actively participated in these stages:

1. Corporate Identity: Designing Logo and Graphic Material.

2. Product Design: Defining lines and the articles inside them.

3. Pattern Creation: Selecting and co-creating patterns for customizable parts.

4. UI/UX Design: Adapting Website and local events for Customizable features.

5. Communication: Elaborating messages for media and POP material for shops.