SiteOne – main principles
Some of the basic principles of the new brand for SiteOne
• Combination of symbols next to the letter One
• Using two-tones for Site/sub-brand and One
• Corner alignment and same size for all sub-brands
• Ability to rotate the symbol by 45 degrees to create patterns• Inter open-source font family
• Endless combinations with letter One within the communication
Created with @studionajbrt
Full project: https://www.behance.net/gallery/135396449/SiteOne-visual-identity
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2022
Client: SiteOne
Art director: Aleš Najbrt
Designer: Michael Dolejš
Cooperation: Marek Pistora (technical cooperation), Michal Nanoru (text)
Font: Inter
Type: Brand, Product
