CALIFORNIA KIDNEY

We went for a modern and simplistic approach also for a very friendly and fresh look to attract patients, to trust on the specialists unit.

The main characteristics were to achieve: Bold, Stands-out, Playful, Colorful, Friendly, Caring.

The construction of mark is done freely without any grid, just showing you this grid for its authenticity.

Though the final design is locked up in square with the width of 8/1x of 1x1 square grid.

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