Payme logo & branding

The challenge:

Payme is a startup from a large bank, a series of debit and credit cards for entrepreneurs, self-employed and freelancers. 

In addition to monetary transactions, the service has a secure document management system.

The project is aimed at young entrepreneurs who do not like finances and documents, those guys who make the world a better place with their projects. Positive and open vibe.

The solution:

I decided to convey the mood using cyberpunk colors: pink and blue. The colors green and yellow convey the financial sphere. 

Pixel art and associations with gamification make the project positive and youthful. In the logo I "sewed" the image of a card, which ​​​​​​​is quickly swiped over the reader, which reflects the speed.