SCRP Conf 2021 logo&branding

The challenge:

The task was to develop a logo and identity for the SCRP Conf. The "Sevsipruda" company (organizer of the conference) specializes in the preparation of ferrous and non-ferrous scrap and its delivery to the largest metallurgical enterprises.The conference takes place in the fall. Target audience: men 27-40 years old, managers and specialists of companies in the scrap metal industry, purchasing managers, production management and chief engineers, income is different.

The solution:

Minimalistic logo with clear shapes and sans-serif geometric font. The logo combines associations with a conference hall, shredding, pressed scrap blocks. The color scheme is inspired by ​​​​​​​molten metal, also associated with autumn.