Ginger's Pantry - Branding and Packaging

Branding for Ginger’s Pantry, a grocery home delivery service.

The logo uses a chunky slab serif similar to posters from the early 1800s. This type was chosen to highlight the hand crafted feel of this family owned and run company. The interchangeable apostrophe and bright colours show the nature and freshness of the brand. The packaging remains simple to focus on the contents.