COUNTcam + WayCOUNT Packaging

A suite of packaging for traffic data collection equipment.

The COUNTcam2 and wayCOUNT are products designed and sold by CountingCars.com. Now Spack Solutions, CountingCars.com was a Minneapolis based startup seeking to improve transportation globally by disrupting the market with affordable data collection equipment by utilizing cutting edge technology.

If you're not familiar with traffic engineering, it's like graphic design, but opposite. This packaging needed to appeal to a buttoned-up, conservative engineering crowd while giving a tech startup vibe. This was achieved by using a minimalist design, a favorite of tech startups and established engineering firms alike. A geometric accent with a bold red-blue gradient was another marriage of math and creativity. A soft touch finish and spot varnishes were added for maximum allure.

This generation of products was a huge success, thousands of units were sold across the world.