Centrino Logo Design & Rebranding

Hello Dribbbler , today I am sharing with you my "Centrino" logo design story.

Cona Footwear established in the year 2000 at Agra (UttarPradesh, India). In booming E commerce in India, they launched an exclusive (Online only) Men’s footwear brand “Centrino” in a strategic partnership with Amazon India. Products were launched in Men’s smart casual and smart formal value segment.

Stake owners were looking for upliftment of “Centrino” brand with new Identity and fashion quotient. Specifically, they wanted consumer to perceive “Centrino” as serious and fashionable footwear brand in a crowded Amazon shopping platform.

“Charaiveti” inspired me to look on our journeys and found road signs are interesting things with all possible twist , turns and unexpectedness ahead in any adventures. I tried with “C” letter (first letter of Centrino) to match the spirit of road signage with unexpectedness and dynamic bold styling to represent the brand tag line “With you every step” .

"Centrino" brand relaunched with new logo during Amazon Prime day sale and it's rocking

Please visit below link to enjoy complete case study

https://pallab.myportfolio.com/centrino-logo-redesign-and-branding

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