Fundays Mixtape
The Stable’s first foray into an owned brand, we developed Fundays from the ground up, from the brew to the brand. Aiming to stand out from competitors’ white cans and expected visuals, Fundays leans into a brighter color palette, whimsical photography, and cheeky copy. Life happens on Fundays.
Creative Direction: Rebecca Sloat
Design: Joel Schierloh, Sarah Johnson, Tyler DeHague
Illustration: Sarah Johnson, Jack Walgamuth
Art Direction: Bethany Schrock, Joey Hamburger
PA: Elle Pollock
Photographer: Gene Pease
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