Fintech Branding

Our team's exploration process on a given brand logo is not a one-shot task. We begin with simple draft shapes that are vector-based and black & white. However, when we transition to the color exploration phase, we pick the best ones. Only then can we truly see the full potential of the future brand logo and what kind of value does it hold.

Much preliminary research was done for every demonstrated logo for our friends at Truebill.