Stow Community Chest Logo

Working with the Stow Community Chest of Stow, Massachusetts, I created this logo taking inspiration from the Stow community's history of apple orchards and paired that with the imagery of a "Community Chest". A major goal of the redesign was to ensure that the iconography gave the impression of a cyclical nature to the fund replenishing as their taglines are "Neighbors Helping Neighbors" and "Live Local. Give Local." This was accomplished with placing the apple chest below the tree, and making the tree strong and vibrant.

The apple theme continued into the "O" in Community, creating an icon that could be used in bullets and when the brand would need to be represented on a small scale.