The Heritage Museum Landing Page Animation

We created the website with simple purpose: to present all the information that a visitor needs about the museum, which is embedded in a mountain called Sulayman-Too for countless generations known as a sacred place. Back in the days of the USSR, the Soviet authorities wanted to build a café on the site – but for local people this did no justice to the venerated landmark, and so they successfully fought to instead make the mountain a destination for Muslim and pre-Muslim pilgrimage, complete with a heritage museum.   

I relied on Vlad to create an amazing design for the landing page, feeling confident that the animation would enhance the overall wow-effect and generally set a suitable mood. Moving away from photography’s more typical applications. I chose instead to make use of masks that have an initially asymmetric shape, but then morph into rectangles. 

I used Parallax to allow the large photos to realize their full potential. You can open a photo and rotate it to imitate a panorama – this works via multiple masks and a combination of effects and modifiers in After Effects, and the results are pretty impressive.

I’ve put a lot of work into this, so please drop a like if it’s something you can relate to!