GOAT Custom Lettering

I work at a pretty dope place called Great Outdoor Adventure Trips. We give students opportunities to explore the outdoors!

It's been a while since new merch has been introduced to the brand so, I decided to roll up my sleeves and crank out this hand-lettered design. The bottom text is DDC Hardware just-in-case you were wondering.

Creating this lock-up took a while to come across though, there were a ton of finished pieces that didn't feel quite right, but this one checked all the boxes. The mark works well, light on dark or dark on light, it can be scaled up or down, it tells a story and fits the outdoor narrative, and finally, it looks nice!

We're gonna put this bad boy on everything!!