Humana Logo Redesign

The Humana organisation mainly focuses on Community Development and takes their slogan as "people to people" They work in 45 countries across five continents, with more than 1,453 development projects, reaching over 12 million people in the world.We needed a logo which can easily be recognised for trust, reliance, dependence and support. Since there weren't any clear abstract shape to give these meanings, we used "trust fall" effect to encapsulate these keywords quickly establishing an abstract symbol in the public mind.Keeping the typeface itself modern, simple and fairly less attractive than the icon itself, we aimed to keep people's attention and focus on the icon.