Action Management E-book

One of the first assets we used to stress test a refreshed visual style for Humu was this e-book. With 37 pages worth of great behavioral science and I/O Psych content, we had a lot of opportunities to explore different approaches to layout and style.

I could talk for hours about this new style, but in short it's focused on enterprise appeal and is meant to convey a few things: small elements making up a powerful whole, forward motion and progress, purpose and intentionality of action — all core attributes of Humu and our nudges.

We also wanted to reinvigorate some of our marketing materials to feel more refreshing, using vibrant color and negative space to express our fresh approach to the established industry of HR tech.

Check out the full ebook in all its glory: Why Action Management Beats Action Planning Every Time