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It’s incredibly unusual to find an industry that hasn’t changed in a year. Even if your business is unchanged, it’s improbable that your industry, competitors, or customers are.

Once you’ve finished reviewing your site, case a critical eye over your competitors’. How are they positioning themselves? What challenges are they emphasizing? What tone of voice do they use?

By considering trends in your industry, you can identify not only areas that your site is lacking but new directions to expand into in the coming year.

Link: https://blog.northwest.agency/how-to-keep-your-site-healthy-in-2022/

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