Homepage hero

This is what I often suggest when someone asks me what I would do if I could decide what our homepage hero should look like. Not sure if this would be a conversion masterpiece but surely a good (I'd say great if I was not trying to stay humble) brand impression. Let the product shine. For Opendoor what better than a wide angle shot of one of our homes, covering most of the visual space above the fold with the headline and CTA floating above.

Photo directed by Jenny Pan

Shot by Matt Wier