Float - UX/UI design for product page

UX/UI design concept for floatation therapy center. Capturing the essence and characteristics of flotation therapy. The dark colors represent the peaceful 'black out' sense you experience in an enclosed pod. The use of white and generous negative space creates a clinical and calming feel which mirrors that experience when floating. The out of focus and flowing forms communicate the pleasurable way the mind can wander to random thoughts and reflections during a floating session. View the full project here

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