Sergio Ponce personal branding

Sergio Ponce is an amateur Soccer player who plays in midfield position, and uses number 10 Jersey because of his skills with the ball.

The concept for his personal Branding was the corner flags on the field, as the 90° angles on the Soccer Goal that are represented by the 'S' and 'P' capital letters reflexed on each other.

Branding by J. Pablo Lizárraga

Software used: Illustrator, Photoshop.