Wordmark Logo Design For A Recruitment Agency

For this project we wanted to demonstrate the power of negative space in a logo design. We took this approach by constructing the webbed foot of a frog and combining it with the letter 'F'. This gives the recruitment company a creative point of difference that can be applied to collateral. We selected a bright orange to enhance the vibrant nature of the brand and italicised the name to represent fast growth and development.

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