PANERAI: Survival Instruments for Modern Heroes

What comes to mind when you think of the sea? Still waters, shady palm trees and lazy cocktails on a lounger? Now, put that relaxed scenario aside. 

The sea can be a hostile environment better suited to adventurers in search of leviathans and sunken treasure than idle sunseekers. That’s the essence of the sea from Panerai’s point of view.

Together with Panerai creative team and 101% agency, we have created an interactive gaming experience in augmented reality to tell the new collection of Submersible watches during the global presentation event "Survival Instruments for Modern Heroes" at the Minsheng Art Wharf in Shanghai.

In the depths of the dark abyss, among wreck vessels and predatory creatures, the VIPs guests must survive looking for sunken treasures.

https://www.youtube.com/watch?v=O4wvEf9NRQo

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CREDITS:

Client: Panerai

Event: Survival Instruments for Modern Heroes

Location: Minsheng Art Wharf, Shanghai - 21 to 22 May, 2019

AR Experience & Digital Production: 101% Centounopercento (agency)

Video Production: Unit Motion Design (agency)