Gorilla Glen – Demo Monkey

I created this image for a campaign called "Down with the Demo Monkey." The term "demo monkey" is typically a derogatory term for employees and sales engineers who maintain company demos, despite the fact that they take a lot of work to create. The client wanted to turn the term on its head and emphasize that a demo monkey is not a lackey chimp, but instead a powerful gorilla mastermind. Hence, Glen was born.