Logo concept for Travel Mobile App.
Turas is a future mobile app, the basis of which is to simplify travel in rural areas, where local transport is terrible or completely inaccessible.
Why a dog? This animal is found in every rural area and therefore has an important role in design. In addition, it was necessary to create a playful and fun feeling. My main goal in the logo design was to depict the GPS icon in a negative space. So that it wouldn’t attract most of the attention to itself (since this symbol is boring enough), but would be read by the target audience. You can notice this between the dog's ear and tail.
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