LIST - logo for tea brand

LIST - a brand with the archetype of a seeker - opens up the opportunity for people to try something new, introduces tea culture. Lightness and movement are important for a brand. LIST wants to take care of his customers and give them only the best.

My task was to create a minimalistic, friendly logo with a specific image (the combination mark).

The logo itself is a circle in which is a small bore is growing on 'wavy' plantation, below the font part is word LIST. Therefore, when creating the logo, I was inspired by these natural features. Thanks to the roundings, the logo looks friendly and evokes empathy, and the circle - in many cultures, is a symbol of the sun, and therefore life and health. The sprout can be used as a stand-alone element.

Green is the color of tea leaves, nature, prosperity and harmony. Beige is an additional color associated with tenderness and softness.