Pinwheel Children's Apparel Logo

Pinwheel is considered as a symbol for children’s apparel company because a pinwheel is a toy that most of the children out there have played with.

To me, it signifies simplicity and childhood in it’s purest form. So I decided to go for shades of Red, Blue and Yellow as these are the most primary colours that signify simplicity (a trait that little children possess).

But since, it's a brand for little children, I decided to further condense them into pinks and blues with a dash of yellow.

The very center of the logo is a bright yellow dot. Dot is the very first design element, which is parallel to the childhood being first phase of an individual’s life.

While yellow signifies the bright, playful side of Pink indicates their unconditional love. Blue is all things sweet and innocent we find about children.

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