Everyday Legal Solutions :: Logo
While this app involves the legal industry, our client wasn’t interested in using traditional law-related themes in the logo. Rather, we focused our efforts around the more elemental concept of communication, relating to the initial connection and ensuing dialogue between an attorney and a legal client.
The chosen concept marries that idea of conversation with a “speech bubble” shape created out of a sun (evoking the product name) linked with one of its “rays.” The mark was developed to read easily and display well in an app-icon format, using vibrant colors that leap off a device screen.
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