Express Shaurma
About client
Express Shaurma fast food cafe from Vladikavkaz, North Ossetia.
Task
Rebrand. Change the logo and develop a corporate identity for the cafe.
Why design is needed
The institution is reaching a new level of development, opening a hall with seats with a new renovation. The current logo and packaging designs are outdated. Some materials differ in design and do not give the impression of brand integrity.
Solution
To preserve recognition, two corporate colors were left - Cobalt (Reflex Blue) and Yellow, and a new additional orange color was added to them. In the logo, I changed the font and added dynamics to make the logo match the name. Created a new corporate identity and image of the company. The main element is a flash and a stroke around the edges of the format.
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