Persona Homes

V1 Persona homes website rebrand.

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Persona Homes is a distinctive entity in the housing sector, combining commercial operations with a strong social mission. Its business model is predicated on reinvesting profits from home sales into various social initiatives.

In 2023, it provided social housing to 125,000 individuals, underlining their commitment to affordable living solutions. The company's financial performance enabled substantial investments in both existing and new properties. It specifically allocated £46 million towards improving their current rental stock and £180 million for the construction of new homes.

Beyond housing provision, Persona homes extended their services to support vulnerable members of society. Their supported housing and health services assisted over 12,000 individuals, including elderly citizens and those facing physical or mental health challenges.

During the cost-of-living crisis, Persona homes implemented financial support measures. They provided financial guidance to more than 5,800 customers, resulting in an average income increase of £1,200 per beneficiary.

Persona homes community engagement strategy encompasses a range of local initiatives across the United Kingdom. These include community improvement projects and digital literacy programs aimed at enhancing residents' quality of life. Furthermore, the company operates an apprenticeship program for its customers, promoting skill development and employment opportunities.

By integrating commercial activities with extensive social programs, they have developed a sustainable approach to addressing housing needs while simultaneously supporting community development and individual well-being.