Art Cocktails is an App for Bartenders

Idea and goals:

It was necessary to develop an application for the beginners and experienced bartenders, through which they can receive new and clearly formulated information in order to improve their professional skills. The application gathers an unique content aimed to help professionals and new bartenders. It also brings educational material and the accumulated experience of speakers. The task is to develop topics in video format with YouTube integration. There should be free video tutorials to familiarize users with the application, information submitted and spreaders. There is also a paid version of the application with the possibility of constant access to relevant and regularly updated information. Separately, need to talk about the speakers: their achievements, experience, iconic places of work, links to social networks for accessible and open communication with the authors of the project. The stylistic of the application itself should be friendly in the style of neoplasticism - the concept of geometric abstraction, the graphics are flat with soft shapes.

Solution:

An analysis of trends and study of applications was carried out that do similar work, but in a different context. The research revealed the needs and pains of potential consumers. In-depth interviews about the experience of the bartenders were held. Persons and their user stories were highlighted on the basis of the interview. Within the framework of user stories, the functionality was thought out to solve user problems. Drawing user flow, wirframes, creating a logo and drawing icons in a corporate style, continuing the entire application's audience and maintaining a single style.