Garoupa Digital | Visual Identity

Garoupa Digital - Rio de Janeiro, 2021

The main pain in the segment of private orthodontics is the scarcity of patients.

This is due to poor communication and lack of marketing planning, and to solve this problem @garoupadigital came into the world.

At first we think this name is strange (as in any good Naming process) but its meaning is what makes it great.

Grouper is the one hundredth note fish. From that information, everything in this project started to make sense. From the Brand's purpose to its applications.

Garoupa Digital's expertise today is Traffic Management. A good strategy results in many groupers in the customer's portfolio.

In addition, Garoupa is a top predator, the species exerts a high influence on the density of its areas and on the structure of the fauna, which makes it extremely important in the regulation and balance of environments.

The colors are derived from the hundredth note, the seas and a number of other references to the dentistry segment.

The modern typography and the minimalist symbol adjusted to the golden proportion harmonize the entire structure of the Visual Identity.

And you, wouldn't you like to have some Groupers in your wallet today?

Check out the complete project at:

https://themarcosstudio.com.br/garoupa-digital-identidade-visual