Coachella 2021 Music Festival

For an in depth look https://matthew-williams.multiscreensite.com/project-page#Projectpage1

The Project

The Coachella Valley Music and Arts Festival is an annual music and arts festival held at the Empire Polo Club in Indio, California. As the sole UX and graphic designer, I designed this project from inception to final design through research, ideation and UX design principles.Tools: Adobe XD, Photoshop, Lightroom 

Context

Coachella showcases popular musical artists as well as emerging artists. It is one of the largest, most famous, and most profitable music festivals in the world. In Addition, it has grown a strong social media presence inviting influencers and entertertainers all the like to join the valley experience.

Rather than adapting to cater to the new social media market. The current UX design makes it difficult for the audience to engage, and share the amusement of the festival.

I was tasked to provide a mobile application that would be easier and more familiar to the new community. Moreover to advertise the 1990's music theme of the up and coming festival.