Snoozley Brand Design

Snoozley is a hemp oil brand that focuses on restoring people’s mind and body balance. The brand is based on the idea that everyone deserves a well-rested sleep. Snoozley takes a more thoughtful approach to sleep, so people feel refreshed and rejuvenated in the morning and beyond. 

Challenge

The brand had no identity despite the quality of their service because The brand had no unique brand identity system that would help them differentiate from the rest of the competitors, despite the quality of their products. I had to define Snoozley’s brand identity that would help their target market understand their brand better. 

Solution

I designed a brand identity system that captures the brand values that resonate with the target market and also created a unique logo that is easily recognizable and memorable. I helped the brand find its positioning in the market and strategically help improve its approach to consumers through a consistent brand voice.

Brand Positioning

The first process was to have a strategy session with the brand's owners, where we talked about their vision, mission, goals, backstory, their target audience as well as giving me other information that would help me know more about the brand. We proceeded to list a couple of attributes that best describe the brand. Figuring out the brand’s core values and vision helped me come up with a simple yet minimal logo.