Illustration Process

This illustration isn't finished and might go in a totally different direction, but in an attempt to share more about my " process', here is how I usually make a spot illo.

1. Word mapping - This has become my most important step. If the brief is vague, I might bring in the project creator to review this word map with or even invite them into the brainstorm. I used to get so stuck looking at a blank canvas, but starting with words makes any project much more approachable.

2. Sketching - I generally sketch a safe idea, a more "wild" idea, and something in between. 90% of the time the in-between choice will be selected, but it helps both myself and my client/team explore details and start with a frame-of-reference for possible options. (I am showing the "wild exploration" in this example). I also try and always present my ideas "in-situ" in the design file, screenshot, or a realistic mock-up so they can be seen in relation to their context.

3. Refinement and exploration 1 - This stage generally takes the longest. If the illustration is complex, I will generally do a few iterations of the chosen concept. I will also do a few rough color blocks, place them in-situ, and present a few polished concepts to my client/team.

4. Refinement and exploration 2 - Once the main color blocking, texture, and composition have gone through a round of feedback, I focus on the little details for a few rounds before handing it off and seeing it in the wild!