Ebook: Startup CEO's Guide to CS & onboarding | Arrows.to

Ebook for Customer Success startup Arrows.to

I never had to manually kern a font before, but definitely learned a lot doing it on a multi-page project like this one.

A few stats after a single day:

  • 500 leads (that's a 1.5x increase from the 1,000 emails they'd collected over the course of a year)

  • 6,000 pageviews

  • 155 upvotes on Product Hunt

Also got a happy surprise in the form of some Hacker News comments (the ebook made it to page one!)

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