Instagram SEO – Ways To Increase Your Discoverability

In contemporary times, businesses and eminent personalities cannot undermine the importance of Instagram marketing skills for optimizing reach, engagement, and discoverability. You have to come to terms with the fact that the techniques utilized for optimizing your SEO services hold the potential of improving your featured content and profile discovery on Instagram. 

It is possible to use the search bar on top of the explore page to discover and find locations, hashtags, and accounts. The displayed search results are based on several factors like the people you follow, your connections, the videos, and photos you like on Instagram. It should be remembered that they are also based on keywords. Analogous to the search query on Google, Instagram sorts through millions of accounts for finding the most useful and relevant results that you are looking for, i.e. accounts that contain the keyword.

 For example, you are hoping to rank for the keyword candle. In this backdrop, you must stress the incorporation of that keyword in the username and your profile name. Both of these terms can be searched on Instagram. It is also important to remember that, like the name field, you need to optimize your bio with your brand and business keywords. Adding clickable hashtags into your bio will boost the chances of appearing not just in search results but also if someone searches for the hashtags tool.