Spaccio54 — Branding

Sartorie di Vicenza is an historic tailoring boutique, operating since 1978 in the north-east italian side. They need a new identity for their new shop "Spaccio54".

The term "spaccio" was used back in 30s in Italy referring to small corner shops. Also, the company's founder moved to U.S in 1932 and came back 10 years later. Combining these two elements, we decided to work on this concept, building an identity referring to the old late 30s signage in american's shop.

The result is a strong handmade monogram, and many other elements that make this brand premium and exclusive both online and offline.