PERSONAL PROJECT FOR AN INSURANCE BROKING MOBILE APPLICATION

Situation:

In this project, the Situation was that one of the biggest insurance broking company hopes to develop a product for individuals to buy or sell insurance online.

Task:

I was given the task of launching this new product within the next 12 months. I set out to ask questions such as: Do you have insurance on any of your properties? Where do you buy insurance products from? Do you have an insurance broker? Would it be easier for you to purchase insurance online? Do you face challenges with insurers settling your claim when you have one? Would you want to make extra income by selling insurance online?

Action:

I carried out a research by doing an online poll using google docs and received responses from about 23 people. I prepared structured questions which gave me the opportunity to also ask a few open ended questions following some closed ended questions.

I received their responses and collated these while creating user stories and features. In total, I came up with 10 user stories and features which is believed to meet the needs of the people who intend buying or selling insurance online.

Result:

At the end, I was able to discover their pain points which included notification and settlement of claim, ease of buying and selling of insurance policies which includes Health insurance and other property insurances and other payment processes when it comes to this.

I was able to develop accurate product features that solves the problems faced by the customers.