Ordenna Personal Organizer Logo

Branding, naming and logo design for a personal organizer company, which offers residential organization services in Vale do Itajaí/SC - Brazil.

The logo development united two core elements that synthesize the services provided by the personal organizer: The outline of a house and a hanger are the outcome for the logo main element.

ORDENNA, from the portuguese form of the verb 'to order'. Originated in the Latin 'ordo': arrangement of elements made according to certain criteria. It is related to the verb, originally "to begin to weave", like threads in a loom. This is why the choice of linen as a reference for the color composition of the brand.

The blue ocean was chosen as a source of inspiration, for the representation of calm and tranquility. The color is also responsible for increasing creativity and conveying confidence. In business, the blue-green creates a sense of security and promotes brand confidence. The pale color seeks in the linen the reference to compose this brand that works directly with the things of the home, giving the brand a sophisticated angle.

Also, have a look at the visual identity of this brand here!