Craft Beer Logo

Bertol Craft Beer logo design is direct, strong and delivers the message right away. The plain black and white versions allows flexibility when applying the logo on different surfaces, which was a concern during the development of this project.

Craft beer projects usually involve dark surfaces, as bottles and growlers. Black color checks a masculine strong aspect for the brand and also evokes luxury. These adjectives used to describe the brand feelling are also seen by customers, so it was very important to understand cultural aspects and the beer market to achieve the main goal: Design a strong, direct and an easy to remember brand.