Pizzeria Branding

The concept of this branding project for Casa Vicenza Pizzeria is based on veggie pizzas and the origin of pizza itself, with a modern touch. The gradient green color pallete and spice branches bring the ideia of fresh, farm to table ingredients, being cohesive with the veggie and vegan menu.

Were also created a handwitten pattern to tell the story of this incredible restaurant of 10 years history and stamps to bring up a vacation hype, as the pizzeria is located at a tourist beach peninsula.

Typography chosen mixes artisan writing with a more cool modern font, keeping ties to history with eyes on new trends, wich is basically the heart of Casa Vincenza.