fortun. Branding

Fortune cookies. You don't really eat them for the flavor, do you? You enjoy them for the experience of not knowing wisdom (and lucky numbers) await inside.

fortun. is an apparel company that gives you that same experience. Every fortun. release is kept secret and your specific order is randomly selected. You know what it will look like, but you won't know what words of wisdom, Chinese word, or lucky numbers are printed on the garment.

fortun. // Launching 2022