Storeteller
Let's face it: A cube is not a perfect basis to start from designing a logo. There is nothing new about it, everything possible has been done before.
But considering the basic elements from a shot before — http://drbl.in/jlTU — and the fact that this is an illustration for a page, which will be the first german sources of information for all things about Apple Retail Stores, well, in this case a cube might work. Not only because the store in the Fifth Avenue in NYC is Apple's most iconic retail spot.
Still there's some time needed to get this illustration right, turn it into a logo and add some color.
Don't miss the attachment for some iterations. Comments or suggestions are, as always, welcome and highly appreciated.
P.S. Yes, it's also about people, but the silhouettes will be part of the general design, not the logo itself.