Union redesign
While clever designers and writers can simplify forms somewhat by cutting unimportant fields, in many cases long forms are essential and unavoidable. Cognitive load and psychology is key.
There are some design patterns you can use to make long forms easier to complete.
- Try breaking the form into small sections on several sequential pages with a progress indicator
- Avoid placeholder text. Designers like placeholder text because it eliminates visual clutter. But placeholder text causes many usability problems, and is best avoided.
- When you progress to next section, keep previous section open and easy to access if applicant needs to go back or review what they've written
- Visually group related labels and fields
- Provide highly visible and specific error messages.
What other design patterns do you use when designing long forms?
Union needed a modern website transformation that would enable them to continue to innovate for their clients. They tasked us with refreshing their digital presence and bringing their website up with the times.
As with any big redesign, the challenge was to simplify the content while preserving information. We focused on improving the experience while updating the look and brand expression. We also fine-tuned their conversion funnel, simplifying hundreds of pages and novels worth of copy and focusing on the gaps in the conversion funnel – resulting in a lower cost per acquisition and increased conversions.
With a dominant trend of mobile browser usage as the first contact point with a customer, we focused on having an accessible site that was optimized for all devices, focusing on mobile first.
Have a look at www.union.sk designed by PLATFORM.
Clients review:
PLATFORM provided excellent service and high-quality outputs. They spearheaded an effective discovery phase that allowed them to understand the requirements well. They showcased an excellent workflow, and their work allowed the client to focus on other core processes. Full review
Thanks to our unique remote collaboration process, we have helped redesign the digital experience for many of the most demanding companies around the globe.
