QUADRO: Luxury e-commerce by Influencers

Back in 2018, I was asked to design an e-commerce app where fashion influencers could sell their products through images.

I started by listing what was working and what was not working on Depop and Farfetch, highlighting how promotions are experienced on social media. I realised that Quandro were missing an opportunity in retail experience which led to me suggesting that their influencers should promote merchandising LIVE inside the coolest shops around the world.

https://the-dots.com/projects/quadro-348192

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