QUADRO: Luxury e-commerce by Influencers
Back in 2018, I was asked to design an e-commerce app where fashion influencers could sell their products through images.
I started by listing what was working and what was not working on Depop and Farfetch, highlighting how promotions are experienced on social media. I realised that Quandro were missing an opportunity in retail experience which led to me suggesting that their influencers should promote merchandising LIVE inside the coolest shops around the world.