Branding for Startup Weekend

Branding for Techstars Startup Weekend Groningen, The Netherlands.

RTRN is one of the main sponsors of this year's Techstars Startup Weekend. Startup Weekend is an evenement where participants can pitch their ideas, form teams and turn that idea into a startup in no more than 54 hours. Great initiative we thought! Therefore, we created the whole branding of this 54-hour evenement. 

Grid as basis of the design

Every startup starts with an idea, a sketch or a drawing. Off the cuff, completely thought through or not even worth mentioning. On the back of a bar napkin, on a flipchart or as a complete Ikea instruction. All conceived from an intrinsic drive to do something new, better or cool with that idea. The grid represents these beginnings: The paper where ideas come to life. Within or outside the lines.

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