Optifrais - Logo with a O + F pictogram
The name "Optifrais" is a mix between two words in french: "Optimisation" (optimization) and "Frais" (fees), and a pun with "aux petits" (same pronounciation as "opti' with as contraction for "aux'p'tits"), which is close to the french expression "aux petits soins", meaning "with care".
Optifrais is here to optimize your family fees for free. So I wanted to play with graphs and the letters O and F to get a simple and readable shape.
I wanted a rounded typography to match the pictogram shapes, which is a mix between friendly shaped and more serious colors.
See rebounds for the research part.
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