INSTAGRAM AR GAME: SUPPORT YOUR POLITICAL PRISONER

Background: there are more than 800 political prisoners in Belarus. Problem: many people don't know what to write them in letters (and also who to write). Decision: Create Instargam mask with popular random mechanics. First line: one letter from cyrillyc alhabet (this is the first letter of a name or a surname of a prisoner who you will write down) and second line is a topic which you should write on. Results: more than 80k displays in instagram, 1.5k usages of this filter, collaboration with main service of political prisoners in Belarus - Politzek.me