ALEXACHUNG website - Lookbook Page
Lookbook Page of the concept website for Alexa Chung.
ALEXACHUNG is a fashion brand, born in London 2016, the brainchild of Alexa Chung. With nearly a decade’s experience in designing clothes for other brands, and with the idea of starting her own label warmly incubating in her mind for some time, Alexa decided to take the plunge and launch her namesake ALEXACHUNG this year, and so returned from New York to creatively direct a business distinctively tied to her British roots.