The Buckle Club Wordmark + Application

The Buckle Club is an on-site restaurant with a long and storied history at the Cheyenne Frontier Days—the largest and longest running outdoor rodeo in the country. Fun Biz Concessions took over operations in 2021, completely revamping the menu to include locally-sourced meats, fresh ingredients and a classier vibe. 

We partnered with Fun Biz to create a brand identity for The Buckle Club that honors its heritage and celebrates the American west.

Here’s the primary mark, supporting brand pattern and a few application examples. 

Full Case Study: https://malley.design/work/the-buckle-club/